Skip links

About SAFE

The Relief Fund

What is SAFE?

SAFE is a Non-Profit structure established to raise relief funds for South Africa’s entertainment, events and festival community.

This sector is among the hardest hit due to COVID-19, with more than 500 events cancelled or postponed over the coming months – and a devastating effect on event organisers, bar companies, vendors, suppliers, DJs, artists, creatives, venues, security teams, etc.

Looking to our international neighbours, Germany has set aside €50 billion for its creative and cultural industries. Switzerland has pledged €264.6 million. The French government has dedicated €22 million to support freelancers working in the entertainment industry, and the UK has made available £160 million.

Here at home, in the entertainment sector, we estimate a loss of R3 billion in revenue over the next six months.

Around R150 million has been set aside by Tourism & Arts, but this will not touch sides – especially given the needs of the tourism industry which is equally compromised. And, while there may be business relief funds in place in South Africa, these are already over-subscribed and not dedicated to the entertainment industry specifically.

With SAFE, the South African music industry has mobilised, united, to fill a gap.

SAFE is an industry wide initiative & proudly administered by E.L.E NP O IT021941/2014(6) C.

About 3
about image 1

About 2
Make a Difference

Why does this matter?

In our survey of just 220 companies in the events industry, we discovered that 10,000 jobs are at immediate risk, with many companies risking closure.

And, with no events in the pipeline for at least six months, our industry – one of the world’s best, with all of your favourite events, festivals, bars and clubs – runs the risk of never recovering.

This affects tens of thousands of people.

Make a Difference

How will donations work?

Fundraising will be done via different methods organised by members of the entertainment community. From online streaming events to heartfelt messages to support the cause. All organisers, DJs, artists, venues, suppliers, performers etc are encouraged to create and host their own initiatives pledging support to SAFE. SAFE itself is not the organiser of the initiatives, it is the NPO used to raise funds from the various initiatives.

All initiatives supporting safe are listed on a central events/initiatives listing platform on this website. Events hosted on the SAFE events platform can accept donations online, or via ticket/voucher sales. A SAFE Donation QR code can also be requested to support initiatives hosted on other platforms.

About 1

Where exactly do these donations go?

In the short term, the hardest hit are hourly paid workers. Barmen, waiters, technical set up crews, décor company’s set-up crews, security officers, cleaners, fencing staff, and more. The list is exhaustive, and the effect: potentially catastrophic.

Many thousands of these individuals are the main breadwinners in their households, and will find themselves with no income. In a short time, no income may mean no food.

For this reason, initial funding will, in partnership with Pick ‘n Pay Feed The Nation support these workers hardest hit – with food vouchers. These vouchers will allow them to go to their nearest Pick ‘n Pay for a hamper of essentials.

Each hamper is a basket of specific items at a cost to SAFE of R600.00 incl. VAT. The basket can feed a family of five for a month or longer, and includes:

Rice 10kg, Maize 5kg, Oil 2l, Sugar 2.5kg, Pilchards 6s, Peanut butter, Tea 100s, Samp & bean mix, Split peas, Packets of soup 5s, Powdered milk, Potatoes 4kg, Onions 4kg, Soap.

SAFE will work with nightlife and event supply chain companies to identify those in need and deliver these vouchers via their employers or former employers. In due course different initiatives and distributions will be determined based on the needs of the industry.

We’re calling on OrganisersPromotersBrandsCorporates

We’re calling on you, event organisers, festival promoters, concert promoters, MC’s, DJs, bands, industry sponsors, suppliers, agencies, exhibitors, platforms, labels, publishers and venues. Dream big and create your own initiative, streaming event or call to action. Get your unique SAFE ticket link so your community can support the SAFE voucher campaign. You can also setup your own initiative in support of SAFE.

Click here to become a Creator.

We’re calling on you, the party and festival goers, concert attendees, conference delegates. You the music-lover. You, the life and soul of the jol, who fuels our industry. If you attend events of any kind, you can help! Support any initiative on the SAFE platform, you can find them right here on our website. Whether hosted by your favourite DJ, Band, event or tenting company even. Any donation will be accepted and your donation will make a big difference!

Click here to donate.

We’re calling on all the brands and sponsors who have helped us to build this amazing industry. You can make a huge difference – potentially the biggest difference. You could choose to host your own initiative, match donations of an existing initiative or simply be awesome and come forward with the kind of donation that could really change lives.

If you’d like to get involved, make a donation or provide guidance of any kind please get in touch with us here:

We’re calling on Government and Corporates to step up and make or match donations. Commit to SAFE here:

And, if you’re a business that has been affected or crippled by COVID-19 and have many affected workers please apply on our website for support. You can fill in the form here.

Has your business been affected or crippled by COVID-19 and many of your workforce affected? Click here and find out how SAFE can help you!

about image 3
Save Our Communities

Help save our entertainment, event and festival communities.

Become a Creator