Raising Relief Funds For South Africa’s Entertainment CommunityEvents CommunityFestival Community
SAFE is a Non – Profit Initiative established to raise relief funds for South Africa’s entertainment, events and festival community.


Keep Our Industry Alive
Our industry’s future is in our hands.
Our industry is among the hardest hit due to COVID-19, with more than 500 events cancelled or postponed over the coming months – and a devastating effect on event organisers, bar companies, vendors, suppliers, DJs, artists, creatives, venues, security teams, etc.
Our mission
Galvanizing the entertainment industry by creating positive, wide reaching initiatives together and delivering heartfelt support to our most severely affected people.
The Journey
How To Get Involved?
We’re calling on you: event organisers, festival promoters, concert
promoters, MC’s, DJs, bands, industry sponsors, suppliers, agencies,
exhibitors, platforms, labels, publishers and venues. Dream big
and help us create initiatives to fund SAFE.
Get involved by sharing the story about SAFE to your fans/database/following. Ideas include online events, weekly mailers, social media posts, ambassador referrals and much more. This website will also keep you updated with all the initiatives being put together. SAFE itself is not the organiser of the initiatives, it is the NPO used to raise funds from the various initiatives. All initiatives supporting SAFE will be listed on a central events/initiatives platform.
